Regulation of Sports Betting and Lottery Activities

The Board oversees all betting, lotteries, gaming and related promotional competitions conducted in Benue State.

Generating Revenue to boost the state's economy

The Board is responsible for generating revenue for the state through the regulation and oversight of sports betting, gaming, and lottery activities.

Sports Marketing and Promotion

The Board is responsible for promoting sports activities and events in Benue State, thereby increasing participation and viewership.

Digital Advertising

Strategic online ads across social media, search engines and web platforms to increase brand visibility within Benue State.

Sports Marketing

Promotion and management of sports-related campaigns, sponsorships and events to drive community engagement and support athlete development.

Lottery Licensing

Registration, licensing and regulatory oversight of lottery and gaming operators across Benue State to ensure transparency and compliance.

Revenue Tracking

Monitoring and auditing revenue from licensed lottery and gaming activities.

SMS & Mobile Marketing

Mobile-based promotions, notifications and campaign updates to reach citizens directly on their devices.

Compliance Monitoring

Enforcement of gaming regulations to ensure responsible gaming and to protect the interest of all stakeholders.